
Álvaro Botella: Leading the Future of Real Estate on the Costa del Sol
| REAL ESTATE ARTICLES
According to the digital newspaper El Español, which published information about the interview conducted on February 2, 2025, Álvaro Botella is redefining the luxury real estate market in Marbella. With a visionary approach and an innovative strategy, he is setting new standards in the industry. Leading the Future of Real Estate on the Costa del Sol.
At just 35 years old, Álvaro Botella has already witnessed two major turning points in the real estate market: the 2008 financial crisis and the impact of COVID-19. Now, as the new president of The Leading Property Agents of Spain (LPA), he is determined to address the challenges facing the sector.
Born and raised in Marbella, Botella grew up immersed in the real estate world at Terra Realty, following in his father’s footsteps. Although he initially explored law, marketing, and advertising, he ultimately embraced his family’s real estate business, taking it to new heights.
As president of LPA, Botella advocates for stricter regulations in the real estate sector to combat unqualified agents and improve industry standards. He emphasizes the need for professional training and certification, particularly in Andalusia, where no official registry for real estate agents exists.
The Housing Crisis & the Costa del Sol Boom
Botella highlights the growing concern about housing affordability. With rising foreign investment and limited housing stock, local workers are being pushed to the outskirts. He criticizes political populism, arguing that administrations use the housing crisis for electoral gain rather than implementing real solutions. He calls for increased public housing, streamlined bureaucracy, and policies that encourage rather than restrict development.
The post-pandemic era has fueled an unprecedented real estate boom on the Costa del Sol, with many international buyers now choosing to live in the region for extended periods. While this has boosted the economy, it has also exposed serious infrastructure challenges. Traffic congestion, overwhelmed schools, and a lack of long-term urban planning pose significant risks. Botella stresses the urgent need for projects like the long-awaited coastal train, which has been debated for decades but remains unrealized.
Looking Ahead: Sustainable Growth & Smart Policies
While the market remains strong, Botella warns that without proper planning, the Costa del Sol could “die of success.” He urges authorities to prioritize sustainable urban development, ensure legal security for property owners, and foster a more efficient housing market.
Writen by Patricia Durán | Feb 03, 2025